Glints: 📄 Revamp Sign Up Page
Employer sign-up is the first step before a company can submit a verification and post a job. But the old funnel had problems: the landing page was too distracting, and the sign-up page felt heavy and unfocused.
Role
Product Designer
Platform
Website
Duration
13th May - 27th May
Collaborator
Jenny Tjhio
Product Manager
Tung An
Design Lead
Afzal
Senior Engineer
Andi Awwal
Senior QA Engineer
Overview
This project focused on improving the employer sign-up experience, which is the entry point for companies before they can submit a verification and post jobs. The goal was to reduce friction, modernize the flow, and increase employer account creations.
Problem Statement
The funnel at that time showed poor performance:
Landing Page → Sign-Up Page: 4%
Sign-Up Page Viewed → Company Account Created: 21%
We needed to remove the old landing page and redirect users directly to the sign-up page. But this raised a challenge: the new sign-up page needed to deliver value and trust while still keeping conversion rates high.
Discovery
From looking at data and sign-up behavior, we identified several pain points on the old page:
Long Manual Form
Many users dropped off midway because filling so many fields felt tiring. The process didn’t fit with the “quick start” expectation most people had today.Limited Login Methods
By 2024, Google was the default sign-up option for most users. Not offering it created unnecessary friction, while Facebook/LinkedIn were no longer relevant for many.Visual Clutter
A heavy design with mixed login and sign-up actions confused users.
Competitive Analysis
I benchmarked several competitors: KitaLulus, Dealls, Jobstreet, Bossjob (Singapore), and Boss Zhipin (China). Most of them used:
Clean and Simple Layouts
Most competitors avoided heavy visuals. Instead, they used whitespace to make the sign-up area stand out and keep the process clear.Primary Sign Up Method
Almost every platform placed Google front and center, since it has become the default choice for most users. Facebook or LinkedIn were still available, but no longer emphasized.Login as Secondary Option
Returning users could still log in easily, but it was visually secondary. This made the page’s main focus clear: bringing in new sign-ups rather than mixing flows.
This confirmed that our old page was outdated and not aligned with current standards.
1st Design Process
Initially, I tried exploring a design inspired by Bossjob’s style, which leaned heavily on visuals. While it looked engaging, in practice it felt distracting for our context. We also lacked the strong design assets needed to pull it off effectively.
Meanwhile, our PM pointed out a dilemma: should we prioritize social sign-up (to attract new users) or email sign-up (to support existing ones)? This created a consideration since both groups were important, but the old design only worked well for one side at a time.
Challenges
The hardest part was deciding between these two competing priorities. Choosing one risked alienating the other.
Design Direction
Highly visual vs. simple and clean?Conversion Trade-Off
Social sign-up (fast for new users) vs. manual email sign-up (still used by many returning users)?
Breakthrough
The breakthrough came when I realized the page didn’t need to “choose one side.” Instead, both could be treated equally, so different user types felt accommodated.
By treating them as two primary options, the page could support new users who preferred Google and returning users who trusted email. This simple shift turned the design challenge into an opportunity to satisfy both groups fairly.
2nd Design Iteration & Decision
With that insight, I redesigned the page into a two-column layout:
Left side: UVP (unique value proposition) to communicate trust and platform benefits.
Right side: sign-up area with Google and Email as equal primary buttons—same style, same weight, both in white.
Other methods: Facebook and LinkedIn remained available, but as smaller round icons to minimize distraction.
This new design felt balanced and focused, guiding users clearly without overwhelming them.
Stakeholder Design Review
When I presented the iteration, stakeholders appreciated how it resolved the earlier debate. They saw that the page supported both user groups equally, while still keeping the UVP visible. The layout was much cleaner, and the actions were clear at first glance. With strong alignment across PM and engineering, the design was approved for implementation.
Results
Increased Account Creations by 66% In The 1st Week (June 2-8)
After launch, employer account creations grew by +66% within the first week. The simplified flow and Google login made sign-up faster and more appealing.
2 Weeks Later, Sign Up Performance Continue to Reaching All-Time Highs
Sign-ups kept climbing for two more weeks, reaching all-time highs. This showed the redesign delivered sustainable impact, not just a one-time spike.
Key Takeaways:
Start With User Pain Points
The project reminded me that metrics only show the “what,” but user pain points explain the “why.” Addressing issues like long forms and missing Google login gave the redesign clear direction.Sometimes, Balance Matters
By treating Google and Email equally, the design worked for both new and returning users. This showed me that solving for both sides can be more effective than picking one.
Small Details Drive Clarity
Whitespace, button hierarchy, and reduced distractions all helped users move forward with less hesitation. Even the smallest design choices can have a big impact on trust and conversions.
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